Woodward
Freelancer
Portfolio
Brief
When creating a website with Todd at T.E. Wright Electric, we focused on creating a confident, easy-to-navigate website to get his name on the web.
What I Did
I curated a bold, easy-to-read website that anyone would be able to navigate. T.E. Wright Electric's website confidently stands out from the competition.
Results
Leads generated directly from the website! Todd messaged me about a month after the website went live to thank me again + update me on the new found success.
The Arc of the Piedmont
Charlottesville, VA | Non-Profit
Date
January 2023 - Present
Brief
For The Arc of the Piedmont, I do everything from strategy, content creation, captions & posting. The Arc's goals are to educate the community & promote chapter events.
What I Did
I brought ~on brand~ life to their Instagram. While I post across all social channels, we gear all of the ~12 monthly posts to Instagram. These posts are mostly comprised of educational posts about those with disabilities & necessary promotional posts for their events and sponsors.
Results
GROWTH! The Arc of the Piedmont's page has organically grown with locals who are interested in the Arc's mission.
POSH PR
Richmond, VA - Intern
Date
Spring 2022
Brief
While I interned at POSH PR, I was in charge of managing the social channels, blog, newsletter, groups and more. My goal was to increase following and engagement across these different communication points while putting emphasis on Instagram.
What I Did
For social media specifically, I worked to create a seamless visual experience the moment you clicked on the POSH PR page. From there, posts were filled with content supporting the major monthly goals of the agency.
Results
Increased Instagram post engagement by +219% | accounts engaged +74.3% | content interactions +102% | Reels interactions +36,616% | video interactions +46,300%
Benita Kay, Realtor
Fayetteville, NC Area | Real Estate
Date
June 2022 - March 2023
Links
@sellandbuywithbenita
Brief
When I started working with Benita in college, it was to assist her with her real estate transactions. As time went on, I got to begin taking over her social channels. In February of 2022, I created her website www.benitakay.com. I started full social media management in June of 2022.
What I Did
Full social media management. This ranged from content strategy, content creation, engagment & more. I also took care of other variuos marketing materials like her 'From Your Friends' cards.
Results
Over the course of several months, I tripled her following on Instagram to be full of relevant connections in her area. To see my work & some stats, check out the pictures above!
Brief
On occasion, I will do website design and logo design. The website design is an intensive process that takes a lot of my free-time. That being said, I do LOVE it! Garden Masters Fairfax didn't have any digital presence - so I got to bring it to life!
What I Did
I created a website through Wix, which is my preferred platform to use. We decided our goals were really to make people aware of the two businesses that exist under this name while creating a cozy & welcoming feel.
For the logo design, we really wanted to center things around how the family-owned business' home felt like - rustic, cozy & welcoming.
Results
I created two logos that embodied the family brand. Along with the logos, I successfully launched a website in less than three months that has helped customers to know the two subsidiary brands and get to their physical locations.
Brief
As stated above, when I am able, I love to take on a quick website and logo design. This one is extra special to me as it is my mom's real estate team. I loved created a clean and conveying logo and site to go along with it.
What I Did
I created a website through Wix, which is my preferred platform to use. I knew they needed something unique that would stand out against other realtors in the area. Most realtors in our area don't have sites, so having something quick and easy like this to use is huge!
For the logo design, we wanted something that would quickly convey to someone what they do - sell homes! This was perfect for them and I couldn't be happier with the look.
Results
The logo has been used across all of their marketing materials: shirts, business cards, signs, and even trick-or-treat bags. I was really able to bring their partnership to life which is all that I could ask for!
Brief
This was one of my smaller but fun projects. Here, I was able to design a logo and mock up some items for them to choose from.
What I Did
For Lynwood Builders, I created a fun, bright, and unique logo for a contractor located in Charlottesville, VA. I was given full creative freedom for this project.
Results
A playful but to the point logo, that is easy to understand as a consumer. After logo creation, I was able to put together a couple of mockups for items, in which the client ultimately purchased.